
Published August 1st, 2024 by Wildfire
Fantasy Fiction, Magical Realism, Humorous Fantasy, Translated Fiction
Welcome to my thoughts on this uplifting and unforgettable debut. Thank you to Ollie at Wildfire for sending me a copy of the proof in exchange for my honest review.
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ABOUT THE BOOK:
*THE INSTANT SATURDAY TIMES #2 BESTSELLER*
‘Readers can’t get enough of this enchanting story’ The Sun
‘Filled to the brim with joy’ ⭐ ⭐ ⭐ ⭐ ⭐
‘A delightful journey into a fantasy realm where dreams make everything better’ Daily Mail
|| THE #1 KOREAN BESTSELLER WITH OVER A MILLION COPIES SOLD ||
In a mysterious town hidden in our collective subconscious there’s a department store that sells dreams. Day and night, visitors both human and animal shuffle in to purchase their latest adventure. Each floor specializes in a specific type of dream: childhood memories, food dreams, ice skating, dreams of stardom. Flying dreams are almost always sold out. Some seek dreams of loved ones who have died.
For Penny, an enthusiastic new hire, working at the store is the opportunity of a lifetime. As she uncovers the workings of this whimsical world, she bonds with a cast of unforgettable characters, including DallerGut, the flamboyant and wise owner, Babynap Rockabye, a famous dream designer, Maxim, a nightmare producer, and the many customers who dream to heal, dream to grow, and dream to flourish.
A captivating story that will leave a lingering magical feeling in readers’ minds, this is the first book in a bestselling duology for anyone exhausted from the reality of their daily life.
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MY REVIEW:
“‘I believe there are two ways to love your life, Penny. The first is to work hard to change your life when you feel unsatisfied.’
‘That seems about right.’ Penny nods.
‘The second option may look easier, but its actually more difficult. And even if you do change your life through the first option, you must ultimately get through the second to be at complete peace.’
‘And what is that?’
To accept your life as it is and be grateful. It’s easier said than done. But if you can do it, I believe this will help you realise happiness has just been around the corner.’”
Breathtaking, magical and uplifting, DallerGut Dream Department Store is a mesmerising tale that I knew would be one of my favourites of the year within its first few pages. Set in a mysterious town that is hidden in our collective subconscious and only visited when we sleep, the story follows Penny, a young dream enthusiast who is given the opportunity of a lifetime when she’s hired at the store. As Penny learns the ropes she acts as our guide to this enchanting world and its unforgettable characters.
Miye Lee has created a word that leaps from the pages, her evocative imagery and masterful storytelling merging to create a world that is dreamlike but also vividly real. A world where you don’t question the giant furry creatures who hand out PJs to naked sleepers, leprechauns who run the shoe store next door, and where dreams are paid for in emotions rather than cash. I love the idea of there being a whole industry that revolves around dreams and that there was even a dreammaker who created dreams for our furry friends. This book was exactly what I needed after an October filled with dark and emotional reads. It made my spirit soar and comforted me like a warm hug; exactly what I needed on these dreary autumn days.
The book is filled with quirky characters who were a joy to read and is told from multiple points of view. This allows us to not only get to know Penny and the staff, but also some of their customers, too. I enjoyed the customer’s perspectives and this is where Ms. Lee explored a range of more serious topics such as love, self-confidence, grief and trauma. And by following the customers we see what leads them to purchase the dream, what happens in the dream, and the impact it has on them afterwards. But while I enjoyed this aspect of the story, I don’t mind admitting it was Penny and the rest of the characters who live and work in this mysterious town who stole my heart. They soon felt like old friends and I was bereft when I arrived at the end of the book and had to say goodbye to them. But then I remembered I could return to them in the sequel and all was right again.
Whimsical, dreamy, original and affecting, DallerGut Dream Department Store is a spectacular debut. Highly recommended.
Rating: ✮✮✮✮.5
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ABOUT THE AUTHOR:

Miye Lee was born in Busan in 1990. After graduating from the Busan National University School of Materials Science and Engineering, she worked as a semiconductor engineer at Samsung Electronics. Her debut novel Dallergut Dream Department Store published entirely funded through a crowdfunding service in Korea in 2020 and has since drawn many enthusiastic responses and favourable reviews.
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MEET THE TRANSLATOR:

Sandy Joosun Lee is a Korean-to-English translator based in Seoul. She studied Literature/Writing in University of California, San Diego. Her translations include Won-pyung Sohn’s Almond (HarperVia, 2020) and Miye Lee’s DallerGut Dream Department Store duology (Wildfire, 2023). She also works in animation, translating and developing animated content, which includes The Witcher: Nightmare of the Wolf (2021) and Star Wars: Visions (2023). She is a member of the translator collective Smoking Tigers.
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Thanks for reading, Bibliophiles xxxx




















